Ichitan Logo

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ICHITAN is a trailblazing Thai beverage brand founded in 2012 by entrepreneur Tan Passakornnatee, revolutionizing the market with its health-focused and culturally resonant products. Known for its ready-to-drink green tea, herbal infusions like Yen Yen, alkaline water (pH 8.5), and energy drinks (Tan Power), ICHITAN combines traditional Thai herbs with modern production techniques. Its green tea, featuring low sugar and high antioxidant levels, disrupted competitors like Oishi through aggressive marketing, including nationwide lotteries and founder-led campaigns. The brand’s innovation extends to manufacturing: AI-powered quality control, eco-friendly "Green Factory" operations (producing 1.7 billion bottles annually), and partnerships with local farmers for raw materials.
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